Case Studies & Insights
Deep dives into real projects — the problems, the process, and the results.
Framer AI ships a beautiful site in minutes — and it's genuinely good. But is it good for SEO, and what are you actually paying for versus a custom build? An honest take: where Framer wins, where it hits a ceiling, what no platform will do for you, how to tell a custom site from a template, and Framer vs. WordPress vs. custom-coded.
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AI website builders like Lovable, Bolt, and v0 ship a UI in minutes — but client-rendered SPAs, thin metadata, and no structured data quietly cost you rankings. Where AI builders and AI-generated content help SEO, where they hurt, and whether SEO is dead or just evolving in 2026.
Ninety days after the Acro rebuild: visitors up 110%, 91.5K Google search impressions, a 95 PageSpeed score that held, and chatgpt.com now in the referrer list. The receipts, in real numbers.
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WordPress wins the first week; a hardcoded site wins the next five years. Where custom-coded sites gain their edge — and how WordPress quietly becomes a disadvantage over the long run.
The exact on-site SEO setup I run on every website I build — mapping keywords to pages, crawlable HTML, title tags and meta descriptions, headings, clean URLs, canonical tags, schema, Core Web Vitals, and getting indexed in Google Search Console. A developer's step-by-step website checklist, plus the 'People also ask' answers.
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A referral client — an elite Australian close-protection and investigations firm — had a world-class operation but a thin starter site. I rebuilt it on the proven Acro stack: bilingual English/Chinese, SEO-first, and shipped in one week, taking PageSpeed from 75 to a perfect 100 across every Lighthouse category.
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SEO isn't one switch — it's a system across every place people search. A practical, channel-by-channel setup: your website's technical and on-page foundation first, then Google Business Profile, social media, LinkedIn, YouTube and directories, AI search, and how to measure it all.
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Social media rents you an audience; a website is the one you own. The honest difference between the two, whether social media is 'enough,' the 5 advantages of a website, the real disadvantages and red flags, and why you still need a website in 2026.
A pre-authentication RCE chain in WordPress core — no plugins, no login required — hitting 6.9.x and 7.0.x. How to tell if you're exposed, how to patch to 6.9.5 / 7.0.2, how to check for compromise, and why a core-level flaw makes every site vulnerable at the same instant.
One client, two completely different brands — a premium Kangen water wellness site and a high-ticket coaching platform — designed and built from scratch in 72 hours. How a system, not a sprint, makes fast delivery possible without cutting corners.
After the Acro Refrigeration rebuild, HVACR Group came back for three more brands — Shelair, HVACR Group, and Koolacube. One proven stack, four sites, every one scoring 90+ performance and 100 SEO.
How I rebuilt an Australian refrigeration company's entire web presence — migrating 100+ blog posts, building a custom CMS, and boosting page speed by 10x.
