Case Study — Repeat Client
One Client,
Four Websites
After I rebuilt Acro Refrigeration, the group behind it — HVACR Group — came back and handed me three more of their brands. Same playbook, same stack, same result: fast, modern sites that finally match the businesses behind them.
4
Sites Built
for one client
1
Trusted Partner
HVACR Group
90+
Performance
across the board
100
SEO Score
every site
01 — Why They Came Back
The Best Proof Is a Second Project
A testimonial says a client was happy. A second project says they trust you with the rest of their business.
The Acro Refrigeration rebuild delivered exactly what it promised — a ~10x speed boost, a custom CMS, and zero rankings lost in the WordPress migration. So when HVACR Group looked at the rest of their web presence — still slow, still dated, still on WordPress — they didn't put it out to tender.
They came straight back and asked me to give their other three brands the same treatment.
Earned Trust
One delivered project turned into a standing relationship — no re-pitching, no proving myself twice.
A Proven Playbook
The Acro build became the template — the same stack and process, ready to run again.
One Cohesive Family
Four sites under one group, now sharing a consistent, modern foundation instead of four different messes.
02 — The Brand Family
Three More Brands, Rebuilt
Each brand serves a different corner of the refrigeration world — so each site got its own identity, while sharing the same fast, SEO-first foundation underneath.
shelair.com.au
Site 02 of 04
Shelair
Refrigeration & Air Conditioning
One contractor for refrigeration, HVAC, and beer systems — keeping critical commercial systems running 24/7. From cold rooms and glycol lines to air conditioning, all repaired, maintained, and installed by one ARC-licensed team with 30+ years behind it.
hvacrgroup.com.au
Site 03 of 04
HVACR Group
Refrigeration & Climate Control Group
The parent group that ties it all together — trusted trade services since 1972. Three specialist brands under one banner, serving commercial, industrial, healthcare and hospitality clients across QLD and NSW.
koolacube.com.au
Site 04 of 04
Koolacube
Cold Room Hire & Sales
Relocatable cold rooms and freezer rooms for businesses across Brisbane, the Gold Coast, Sunshine Coast and SE Queensland — long-term monthly hire without the capital cost. Backed by Acro Refrigeration.
03 — Receipts
Koolacube: 44 → 99
Koolacube's old site is the clearest before-and-after of the bunch. It scored a failing 44 on performance. The rebuild lifted it into the green at 99 — with a perfect 100 for SEO.
PageSpeed Insights — Before & After
Before — Performance 44
After — Performance 99
Shelair and HVACR Group landed in the same territory — 96 performance, 100 SEO.
04 — How It Scaled
One Proven System, Reused
Three sites in quick succession only works because the foundation was already proven on Acro. Nothing started from a blank page.
The same battle-tested stack, the same SEO-first architecture, and a shared set of components meant each new brand got a bespoke front end on top of infrastructure that already worked — fast to ship, and consistent by design.
Next.js + TypeScript
The same server-rendered, type-safe foundation across all four sites — instant loads, zero bloat.
Supabase + Vercel
One proven backend-and-hosting pattern, edge-deployed close to every Australian visitor.
Custom CMS
Each brand can manage its own content — no WordPress, no plugin upkeep, no developer bottleneck.
SEO & Agent-Ready
Semantic markup and structured metadata that read cleanly for search crawlers — and for the AI agents now browsing the web on people's behalf. Hence the straight 100s.
05 — The Results
Four Sites. One Standard.
Shelair
96
Performance
100
SEO
HVACR Group
96
Performance
100
SEO
Koolacube
99
Performance
100
SEO
up from 44 performance
What started as a single rescue project became the web foundation for an entire group.
Four brands — Acro Refrigeration, Shelair, HVACR Group, and Koolacube — now run on the same fast, maintainable, SEO-first system. Consistent where it counts, distinct where it matters, and every one of them off WordPress for good.
Delivered across the group
Three additional brand sites rebuilt off WordPress
90+ performance and 100 SEO on every site
Koolacube performance lifted from 44 to 99
One shared stack — Next.js, Supabase, Vercel
A custom CMS per brand, no plugin upkeep
A consistent design system across four sites
Got more than one site to modernize?
Whether it's a single rebuild or a whole brand family stuck on WordPress — let's talk about giving them one fast, cohesive foundation.